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Date: August 12th, 2010
In this issue :
Plant Phytosterols promote healthy cholesterol levels and may boost immune system
Terri Jackson-Carson and Charles Bradford on Tonight's call
Word-of-Mouth Referrals
Plant Phytosterols promote healthy cholesterol levels and may boost immune system
Phytosterols (from plant sources) may work via the traditional route of reducing cholesterol, particularly in the membrane of cancer cells, and by activating an enzyme called caspase which is known to play an essential role in programmed cell death (apoptosis).
“This combined evidence strongly supports an anti-carcinogenic action of phytosterols and hence advocates their dietary inclusion as an important strategy in prevention and treatment of cancer,” wrote the reviewers from the Department of Animal Science and the Richardson Center for Functional Foods and Nutraceuticals, at the University of Manitoba.
The reviews findings are published in the European Journal of Clinical Nutrition.
Until Next Week,
Best Wishes for Ultimate Health and Majestic Dreams!!!
Steve Wallach
GIC
Youngevity® International
Helping You Live Younger Longer, and Prettier!
“Success is found on the far side of “good enough”
This Week's Conference Call
This evening we have Kona Diamond Leader Terri Jackson-Carson and Diamond Leader Charles Bradford. Both will be sharing their successful business building ideas and strategies. Listen to our experts, put their ideas into play and watch your profits soar!
Please join us every Thursday night at 5:00 PM Pacific, followed by The Leadership Training Call with Sandy Elsberg at 5:30 PM Pacific. Please dial (303) 664-6005, ID 8016610#
Help reduce background noise, and please dial 6 to mute and un-mute your line.
Word-of-Mouth Referrals
Even in today's media-driven world, there is no better form of advertising than word-of-mouth, a personal referral from someone whose opinions others trust and respect. Small business owners are among the biggest beneficiaries of word-of-mouth referrals, as they require no advertising and marketing budget.
While you cannot always control how and when referrals come about, there are many ways to start and sustain a positive buzz about your business. Here are some suggestions to help you attract high-value, low-cost, word-of-mouth referrals:
Recruit Cheerleaders. Build a team of supporters for your business—friends, family members, and colleagues who routinely talk up your business to their friends and acquaintances. Make sure they know enough about your qualifications and capabilities to make an accurate and convincing case to others.
Become a Source of Knowledge. Take advantage of opportunities to show what you know by offering free presentations to professional and community organizations or to friends and neighbors at a home meeting/party. Make sure that your presentation is relevant to listeners' interests, not a thinly veiled commercial for your business.
Keep in Touch. Don't wait for customers to call you. Contact them from time to time to see how things are going (both personally and professionally), what issues or trends they're dealing with, and perhaps alert them to an event, article, or website that may be of interest. Also consider issuing a newsletter to current and prospective clients with relevant news, tips, and other information that can help their business, or simply brighten their day.
Do a Good Job. There's no better source for a positive referral than a happy customer. Remember that the quality of your service says as much about you as the quality of your work or product. Responsiveness, the ability to help out with tight deadlines, and a willingness to do those all-important "little things" builds goodwill and a good reputation for your business.
Wiley Hurt
COO
Youngevity® International
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